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Maximilian White     

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      30sec - 60sec - 90 second video... what's the fuss about? is shorter better?

      30sec - 60sec - 90 second video... what's the fuss about? is shorter better?

      I have recently seen a comeback of the longer format, brands finally explore stories in more detail. Online platforms like Vice - have made cinematography meet documentary catering for the 'shorter attention spanned' audineces. It is true that there are different lengths for different purposes, Twitter, Facebook etc... short is great - however a many viewers on the go on their mobiles hardly digest 10 seconds unless it contains a cat or some POV recipe... sad but true... but
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